Marketing is an art that must be mastered, it’s a skill that must be learnt and it’s a profession that must be respected.

THE SALES AND MARKETING POCKET BOOK

This book, THE SALES AND MARKETING POCKET BOOK simplifies the whole concept of sales and marketing by redefining and demystifying this field so that any individual, SMEs or large corporate can profitably sell their goods and services in a way that satisfy their clients.

The simplified definitions of terms such as marketing, selling and advertising etc. as well as an elaborate explanation of the process taken in devising a marketing approach makes it easy for you to be proactive in your marketing and selling endeavors.

From reading this pocket book, you will understand the commercial concept of sales and marketing from a social and emotional impact perspective since this angle helps you to blend well with your clients because people regardless of their diversity, they are social beings.

As such, these social beings should and must have their hearts ethically dazzled and their emotions professionally pampered while attending to their needs and wants.

People the world over are getting smarter every day in their approaches to their personal and commercial pursuits in the same way that entrepreneurship is steadily taking a grip on the daily activities of mankind all over the world.

Even from the comfort of their homes, people are finding it easier to sell products and services on their own, be it something they no longer want or those things that they bought for resale at a profit.

There is an overwhelming number of small to medium enterprises (SMEs) that are actively participating on the economic landscape globally and more so, individuals have also joined the fray in large numbers and they all seek to satisfy smart minded and well informed clients.

More so, big businesses are still there and are also still looking for ways to further expand and or maintain their market dominance.

Because of this increased number of sellers on the market, you will then realise that the number of goods and services that are being offered for sale is also continuously increasing from time to time and thus calling for the survival of the smartest marketer.

As such, there is therefore a serious need for a better and clearer understanding as well as adoption and execution of smart marketing and selling approaches, if you, as an individual, SME or big company wants to sell in a market with so many sellers and very informed clients.

This pocket book thus helps you to understand the marketing and selling concept and process, it enlightens you on the dynamics of the market as a whole, it equips you with an understanding of the basis of people’s needs and wants and guides you on how to engage your clients in a mutually beneficial way.