South Africa’s Jenach Marketing Promises and Guarantees to Be a Brand Visibility Partner to Both Big Businesses and SMEs

South Africa’s Jenach Marketing, a business solutions and services provider specializing in Marketing Management, Branding Solutions as well as Multi Media Designs promises and guarantees to be a brand visibility partner to both big businesses and SMEs in the country.

Dalene Cornelius, the founder of Jenach Marketing believes that their commitment to help clients achieve their goals makes them to be considered and to be adopted like an in-house Marketing department by those businesses and individuals that they serve.

With a number successful enterprises such as the award winning Yalla Yalla Boutique Hotel, Pretty Much People and Skin Matters Beauty Salon under its client portfolio, Dalene said that giving personal attention and going the extra mile is one of the secrets why they are fully embraced in the market.

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She further highlighted that since many businesses make marketing blunders along the way, Jenach Marketing is thus prepared to help with brand visibility and market expansion since they consider themselves to be always ready to assist in any branding and marketing related situation.

With a Bachelor of Philosophy Honours in Marketing Management plus industry wide experience spanning over 26 years coupled with passion for business growth, Dalene said that she and her team do focus on individual needs of their clients in order to come up with the most cost effective tailor-made marketing plans that achieves the best results.

Because of an advancement in technology plus the Covid-19 disruption, she emphasized the need for both big businesses and SMEs to also consider and adopt digital marketing alongside the traditional marketing approach since much of business activities are now being done online.

In the following interview with iniafrica.com’s Brian Kazungu, Dalene shares the story behind the establishment and success of Jenach Marketing.

She also elaborately demystifies digital marketing and emphasizes the importance of brand visibility towards maximizing company potential and increasing the client base.

iniafrica.com: Jenach Marketing is a business solutions and services provider that has done some high profile projects including those for an Award winning Yalla Yalla Botique Hotel. Would you briefly give us an overview of Jenach Marketing including its history and the vision behind it?

Jenach Marketing: Jenach Marketing was inspired by a personal conviction to give a voice to my creativity and to the knowledge and work experience that I gained over the last 26 years.

We want to use our voice, skills, and experience to advocate for change in the work force. This change will enable us to empower entrepreneurs, women in business and the youth with an understanding of their individual importance, recognizing their skills and extending their purpose and gifting towards others. .  

From traditional marketing to the digital online platforms, we assist the client to maximise their brand visibility, and client base. More-so, because of our commitment to you as our client, Jenach Marketing will become like your personal or in-house marketing department.

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iniafrica.com: Your business provides Marketing Management, Branding Solutions as well as Multi Media Designs among other services. Would you briefly tell us why such services are important for entrepreneurs in South Africa and what specific benefit or advantage are individuals and businesses likely to get if they source these services from you?

Jenach Marketing:  Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, and it also includes mobile phones, display advertising and any other digital medium.

By using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Through this approach, one can save money and reach more customers for less money than traditional marketing methods.

It is important to note that traditional marketing solutions are required alongside with the ever-changing environment of digital marketing solutions.

Our clients always benefit from our willingness and ability to learn fast since this helps us to constantly expand and effectively apply the gained knowledge where possible to the benefit of both the individuals and corporates that we serve.

iniafrica.com: I understand that Jenach Marketing is also into Events Planning and Management, and right now we are heading towards the festive season where most business and social gatherings will be taking place. How prepared are you for the festive hype and what special packages should clients expect from you this time around?

Jenach Marketing:  Any event is a special event.  We stay current with the seasons, environment, and political climates around the various business industries.

We are prepared to go the extra mile, and to give creativity and innovation free reign with the client’s requirements or dreams. Jenach Marketing prides themselves as an industry and environment friendly company that is ready to assist in any situation. 

iniafrica.com: In relation to products and services that you are offering, what do you think are some of the biggest mistakes that businesses or individuals are making which is affecting their visibility and potential on the market and how is Jenach Marketing as a solutions provider helping to solve those problems?

Jenach Marketing: Many companies and individuals make the mistake of thinking that they can manage their own online marketing, when in fact, they do not really understand what is required to go online and stay there. 

As such, we provide solutions, train where necessary and also assist companies with their visibility both on a digital platforms as well as on their social media platforms. 

In order to maximise their marketing efforts, we ensure that their traditional marketing efforts will be joined in synergy with their digital marketing strategies.

iniafrica.com: How has the market responded to your products and services so far since inception and what can you attribute to such kind of a response?

Jenach Marketing:  Jenach Marketing is well received in an ever-growing and changing environment. 

We pride ourselves of being constantly able to learn new and fresh ways to empower our clients in their respective fields and industries since marketing and marketing mixes are dynamic (constantly changing and growing).

iniafrica.com: What is it that is unique about yourself, your team and your services that sets you apart and which helps you to stand out among various service providers who are in the same category with you?

Jenach Marketing: Excellence is important in all our endeavours. To stay competitive in a challenging environment, knowledge is required. Our competitive edge within the marketing industry, is ensured by constant studies within the marketing industry. 

Jenach Marketing is unique in the sense of giving personal attention, a personal touch and for really going the extra mile. We work with passion and commitment and we are also willing to go the extra mile in order to fulfil all expectations of our clients.

iniafrica.com: What can you look back at and say that so far, this has been your major achievements as an enterprise and what do you believe has greatly contributed towards such achievements?

Jenach Marketing: Jenach Marketing has grown small businesses into successful industry competitors because of its willingness to learn, adapt and change where necessary or needed .  

iniafrica.com: In a world where most people are failing to start and run their own enterprises because of lack of capital and other constraints, how have you managed to launch and drive Jenach Marketing as a business?

Jenach Marketing: If you have a dream, follow it.  Start with what you know best, do it and learn where necessary in order to improve. Always listen when industry leaders have something to say.

One does not need huge amounts of money, but only hard work, the willingness to achieve as well as constant learning.

More-so, surround yourself with people that believe in your ability and who can encourage your efforts and most importantly, recognise your God given abilities. 

iniafrica.com: The current economic situation globally and even in South Africa is challenging. As such, what is it that has helped you as a business to continue operating under some difficult conditions that you have encountered?

Jenach Marketing: When you work around your dream and abilities, never give up.  Even when there are no clients for the day, spend that day to enrich your knowledge. Look after your clients, listen to them, and give recognition where needed.

iniafrica.com: What are and what has been some of the specific operational challenges that you encounter in your line of business and how are you managing to dribble past these obstacles?

Jenach Marketing: A big operational challenge that many businesses experience these days is the load shedding issues we currently have in South Africa since being online requires power and data. 

Fortunately, everyone understands this as a challenge and as such, we try do to as much as possible on any given day to be prepared for “off days”.

Alongside the load shedding, the COVID 19 situation keeps us from meeting with our clients face to face and this makes it difficult for connecting with or getting new clients. 

Fortunately, most companies realized that a digital presence is required and can connect via some sort of digital or online platform.

iniafrica.com: Based on your experience, what advice can you give to people who want to venture into business as well as job seekers concerning entrepreneurship as a way of creating employment for themselves and others?

Jenach Marketing: Dreams and ideas. Everything begins with an idea. – You must see yourself in the future.  Give that dream wings and break it down into goals. 

These goals get broken down into a plan and a plan becomes reality. I love the following saying – A dream written down with a date, becomes a goal.  A goal broken into steps, becomes a plan.  A plan backed by action becomes reality.

Believe in yourself and hard work.  It is possible.  Surround yourself with like-minded people and do not be afraid to ask – ANYTHING. There is no such thing as a stupid question.  We grow and learn as we ask and keep on asking.

iniafrica.com: What are the current challenges happening in your industry or country, which are affecting the viability of your business? In that regard, what are the strategies that you are putting in place for you to achieve your goals?

Jenach Marketing:  Some people think that just because they know some of the social media platforms, they know it all and as such, the mistakes they make causes them to be disillusioned by digital marketing. 

As a marketing company, we therefore come in and provide a complete solution, which is not limited to digital only. 

Ideas, goals and set targets to grow your business need to be determined before any strategy can be formulised. 

Once the strategy is formulised, campaigns and the marketing mix can be addressed to the satisfaction of our clients since to us, success is making those who believed in you look brilliant.

iniafrica.com: Where do you foresee your business in the future and what legacy, history or impact do you want your business to have in your community, country or across the world?

Jenach Marketing: I want Jenach Marketing to create opportunities for individuals, entrepreneurs, businesses, and young people. The company should grow in the extent of providing a creative platform for innovation and ideas.  

The ability for the company to invest in the community and give to the less fortunate by growing their interest, help building their dreams and to become a pillar in the local and international environment.

Through the engagement of our clients and stakeholders, that we know that the company is making a positive difference, investing and growing our clients and their interests.

iniafrica.com: How do clients and other stakeholders engage your business? How do they get in touch?

People can get in touch with Jenach Marketing through email, phone or even by visiting our website using the following details:

Email: [email protected].

Personal email – [email protected]

Phone/WhatsApp – 083 255 5053

Website – www.jenachmarketing.co.za.

#. The questions in this interview are adapted from the book, The SME HANDBOOK written by Brian Kazungu.