Rewiring Limiting Beliefs on Corporate Literacy through C2C Workshops

By Shingirai Makosa (23/12/2020)

The biggest question that’s getting asked is how do corporates thrive in changing and challenging times like these with widespread disruptions as a result of digitization and effects of COVID19 pandemic and its lockdown constrains.

Corporate literacy has been impacted and how do individuals and communities continue to thrive under the circumstances?

In my experience, I have found that there’s one strategy that works above all else, which is speaking in front of your ideal potential audiences. People like to do business with people that they know, like and trust.

And the best way to let your potential audiences get to know you is to meet them in person or online and show them what you can do for them. And the best way that I have found to do this is to offer an introductory program related to your larger program, product service during this presentation.

You then have the opportunity to provide tremendous value by teaching the audience powerful tools that give them real results.

You have the opportunity to encourage your audience to want to learn more about what you have to offer. The workshop provides an opportunity for developing a presentation that attracts Ideal audiences and provide them real value.

The audience has a chance to get to know you and see you as an expert and gets excited to know more about your product or service at the end of the presentation, without having to convince them. I believe If what you can really do is impact people’s lives, it is your moral obligation to tell them.

The workshop will give you a way to make sure you are putting yourself out there and making a difference in the world you were meant to make.

I am Shingirai Makosa of Shimak Consultants. I have 20 years’ experience as a business and Life Coach specializing in building confidence and resilience in difficult and changing times.

My content is based on my educational background in psychology and business as well as and nearly two decades of experience in the fields of life coaching, business consulting and entrepreneurship.

The workshop process offers an opportunity for offering a value pack presentation or workshop with a goal of enrolling audiences in your business. You will create your own unique presentation based on what you do whether it’s some type of professional service or you have a product to sell.

The workshop will provide an opportunity for you to guide gently your audience to want to know more about how you can help them and how to take it further with you when the workshop is over.

But before you get started designing your workshop you’re going to be identifying exactly what you are going to be teaching about and or what full product or service you’re going to be up selling them at the end of the workshop.

Members will have to brainstorm what expertise they have to share, what they could teach both in the workshop presentation itself and through a complete program or package that they can sell at the end of the workshop.

Members will get to identify their unique process so that they know how to guide people through it as well as identify or that process that they can present through the workshop that gives people a taste of what you have to offer.

So in a nutshell that’s how it works.

If the workshop is to work members get to challenge themselves to think beyond what they already have available to offer because the workshop is about solving community problems.

So you might already be solving a problem with your current program or offering but there are other problems that your audience may still have. And so there’s an opportunity here.

So when you’re looking at what you can teach you think about what other things you might be able to offer.

When you’re thinking about your unique personal blueprint or process take the opportunity to get really clear about the process that you’re using in your existing program but also take some time to think about how your current product or service fits into a greater whole of what it is that you either do or can offer.

Members will need to have their own blue print to follow to create own custom presentation.

The workshop works and it provides a fun and impactful way to make an impact and reach wider audiences without wasting time and money on expensive and complicated marketing techniques that do not work or do not feel awkward because you are always trying to convince people to want to buy something.

The workshop empowers members to feel confident sharing what they have to offer in a way that gets them to reach out to large numbers and a wider community. The workshop is for an individual or member, or maybe an entrepreneur or service provider that really wants to share their expertise to the world.

They can share their expertise and knowledge and contribute, but at the same time making money. The workshop will empower members to really put on that expert had to say yes I am an expert in this area and be recognized for their expertise and or contribute to the life of other people.

Through the workshop members will present information, give a lot of value and even if the audience doesn’t buy a product or service they’re available and they know, like, and trust the workshop member,  in the future if they need them.

They are going to look for them, or if they bump into someone that they feel they can use the member’s services, they are going to contact us or they are going to give us a referral.

Through the workshop members will provide deep value, they are helping audiences/ communities grow and develop, and at the same time the member will be expanding their business. Therefore, the workshop is the right place for building bridges.