The power of social media in human affairs

The times when businesses used social media purely for fun are far behind us. Now, it’s all about building brand awareness, making profit, providing social proof, and simply growing your businesses. Nothing provides better proof than numbers and statistics, so let’s see what this year is telling us in terms of social media and its importance:

• 55% of the World’s population are users of social media.

• As of October 2021, Facebook is the most widely used social media platform, with 2.89 billion people using it monthly. k is the most widely used social media platform.

• On average, people spend about 2h 27 mins per day on social media.

• 93,33% of Internet users are on social media.

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