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Joyce Malifo Sihlaba Scoops Multiple Awards, Cementing Her Reign in Beauty and Empowerment

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From the heart of Tembisa Ebony Park, Joyce Malifo Sihlaba continues to prove that excellence knows no postcode. The visionary entrepreneur and founder of Joyce M Beauty Studio has once again made headlines after scooping multiple awards, including the Best Make-Up Artist and Hair Frontal Installation Award at this year’s prestigious beauty industry gala.

Ms. Joyce Malifo Sihlaba, Founder of Madam S Glam Parlour, receiving one of the four awards at the Intown Beauty Awards.

These wins are more than personal triumphs — they symbolize a journey of grit, grace, and growth. From her humble beginnings in Tembisa Ebony Park to becoming a recognized name across South Africa’s beauty landscape, Joyce’s story reflects the rise of a new generation of African women entrepreneurs shaping industries with both passion and purpose.

Speaking after receiving the awards, Joyce expressed gratitude to her loyal clients and community, saying, “Every face I touch tells a story of confidence. My mission has always been to help women see the beauty and power within themselves.”

Her recent recognition adds to a growing list of achievements and positions her as one of the leading figures redefining beauty standards and business excellence in township economies. As she expands her brand, Joyce remains committed to mentoring young women, proving that success is not just about the spotlight — it’s about lifting others to shine too.


More Than Awards: A Message for Township Entrepreneurs

Joyce’s success sends a clear message — talent from the township belongs on the global stage. Her journey embodies the power of creativity and consistency in turning small beginnings into sustainable enterprises.

Her achievements are a rallying call for aspiring entrepreneurs in communities like Tembisa Ebony Park, where innovation often grows out of necessity and passion. Joyce’s story reminds us that the next wave of African excellence will not only come from capital cities and corporate corridors — but from the very heart of our townships, where dreams meet determination.

Through her work, Joyce continues to blur the line between beauty and empowerment, showing that the brush in one hand and a vision in the other can paint a future that inspires generations.

Over the years, I have found it challenging to define myself solely by an academic qualification, trade, or occupation. My eagerness to learn, especially about how to build and deploy capital, has allowed me to accumulate diverse experiences in a short span of time. Through this journey, I have discovered that at my core, I am a storyteller. I tell the stories of corporations, their heritage, and the individuals who act in their name. I explore the role of these institutions in fulfilling the promise of a better Africa, and, most importantly, the causal link between the rule of law and economic development. As a fellow believer in Africa’s potential, can I count on you to be a point of light in securing our continent’s future?

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