Increase Your Business Visibility and Market Share Through Connections2Communities (C2C) Exposure

Brian Kazungu, 27/01/2021

An unprecedented global increase in the adoption and use of digital technology especially cell-phones in personal and corporate pursuits have resulted in individuals, SMEs and large corporations utilising e-commerce as the new normal in business transactions.

With this new reality, social media platforms, besides connecting friends and relatives across the world, they are now playing a significant role in spreading business related information which is making it possible for entrepreneurs to efficiently and profitably reach their target audience.

According to a United Nations article titled Africa’s Mobile Youth Drive Change written by Jocylene Sambira: “The World Bank and African Development Bank report that there are 650 million mobile users in Africa, surpassing the number in the United States or Europe. In some African countries more people have access to a mobile phone than to clean water, a bank account or electricity.”

As such, in an effort to help businesses increase their visibility and market share in this digital new normal, a prominent businessman man, Mr Mutumwa Mawere, whose is a member of C2C, a corporate and civic literacy initiative that promotes collaboration in solving problems has offered his social media platforms with a reach of 7 million people to those who join the C2C community.

When contacted for comment by iniAfrica news about his social media statistics and whether individuals and corporates can advertise their products and services on his platform, he said, “they can be members of C2C and we will post their adverts.”

C2C Membership Link: https://zonfulenergy.com/membership/

The C2C community has two basic yearly membership categories namely a business and personal membership option with the fees thereof being R2000 and R500 respectively while an extra R100 is charged for those who also want mentorship.

Over the years, members of the C2C community have benefited from ideas as well as from legal, corporate and civic topics on the platform including the pursuit of a shared understanding on issues such as the identity and liability of companies.

Mores-so, other issues that have been touched on include the duties, relationship and responsibilities between directors and shareholders in a business.

While commenting on embracing technology in the new normal, in a conversation with a digital solutions specialist Lovemeore Chanengeta on Facebook, Mr Mawere said “the promise of the digital age is instructive and human beings are predictable in making aspirational choices. We have arrived and Corona has exposed that efficiency can be enhanced by going digital.”